From today, people who shop in Sainsbury’s will be able to make one-off purchases of green technologies in store and also receive advice from energy experts.

Sainsbury’s Energy is working together with British Gas to bring about the deal. Together, they aim to provide customers with energy offers, information, energy saving advice and also the opportunity to adopt new green technologies, including solar panels and ground source heat source pumps.

The services are being offered in stores in a bid to help UK households lower their energy bills, while taking on low carbon technologies. Access to trained energy experts is also available in certain stores.

According to Sainsbury’s chief executive, Justin King, their ambition is to make Sainsbury’s the “number one” destination for customers searching for new energy technologies.

He said: "Sainsbury's has a long history of helping customers save money without compromising on quality. With the launch of the new Sainsbury's Energy, we plan to continue with this heritage."

Phil Bentley, managing director of British Gas, said: "We know people are worried about rising energy costs, but higher prices don't have to mean higher bills. Energy efficiency and energy generation in the home are the keys to keeping bills down, but people need more help to take advantage of them.

“British Gas is delighted to be back on the 'high street' with Sainsbury's, making it easier for customers to get the products, information and advice they need.”

Energy and Climate Change Secretary Chris Huhne commented: "Being smart about energy use is a no brainer, it reduces bills and cuts carbon, so I am pleased Sainsbury's and British Gas are bringing energy efficiency and green power to the high street. This new partnership is the sort of collaboration we want to see under the Government's Green Deal to stimulate green growth and kick start a radical and urgent increase in home energy efficiency."

Sainsbury’s Energy, in partnership with British Gas, is now available to customers in Sainsbury’s stores across the UK, online at www.sainsburysenergy.com or by telephoning Sainsbury’s Energy call centre on freephone 0800 316 0 316.

Sainsbury's Energy customers will have access to the following:

?Gas and electricity, with a Nectar offer including 10,000 points in the first year
? Competitively priced insulation (including loft insulation, which can save the average household around £145 each year)
?Solar panels
?Home Energy Assessments (tailored energy savings reports for customers based on their individual homes, energy usage and domestic appliances)